Environmental Graphic Design (EGD) embraces various design disciplines. Some of them include interior, landscape, and industrial design. From a historical perspective, providing signs in the environment dates back to the cave dwellers who first started painting on the cave walls to tell a story. However, the profession is just around 40 years old.
A group of designers understood that what they were doing was much more than creating signs and formed The Society for Experiential Graphic Design (SEGD), formerly known as the Society for Environmental Graphic Design, to develop their activities into a profession.
What Are Environmental Graphics?
Think about your favorite childhood book. It probably features a well-written tale with pages purposefully designed to capture your attention and exquisitely drawn images to bring those pages to life. When executed well, these elements may pull you into the story, creating a memorable experience. That’s what environmental graphic design is.
In the present world, environmental graphics are the custom vinyl graphics that transform any dull space to influence the customer journey.
Types of Environmental Graphics
Instead of being characterized by a particular style of signage, environment graphics are defined by their function. What distinguishes environmental graphic design from other signs is its goal of significantly transforming the space. Environmental graphics are available in various shapes and sizes, and they may be applied to multiple areas. Here are just a few examples:
- Floor Graphics: The floor is a prime area for environmental graphics. You may set a giant corporate logo on the lobby floor and even place wayfinding and directional signs to guide new and repeat customers.
- Wall Murals and Graphics: Your building’s walls are like blank canvases. Do not let this opportunity go to waste. A high-resolution wall-to-wall mural can successfully serve as a billboard without costing you a penny in rent.
- Window Graphics: Glass surfaces are great for advertisements. A versatile and cost-effective choice for brands, window stickers serve various functions, from increasing awareness to promoting consumer interest and developing a consistent brand identity.
Do you want to maximize your space’s use and make it more memorable and functional? The ideal solution is to hire a professional environmental designer. They have the experience and equipment necessary to achieve high-quality results. Contact us at KeithFabry today to get started!