Consumers are more demanding and more connected than ever. Promoting and marketing a business is focused largely on digital strategies. However, while digital may be taking a front seat, businesses can’t forget about physical printed marketing materials. So, how do you disrupt the digital marketing revolution and attract attention to your brand? With old-school marketing strategies.
Out With the New, In With the Old
Many brands have pivoted their marketing and promotional efforts to digital solutions and moving their brand online. The rise of digital services has completely saturated the online world, overwhelming consumers with brands and digital ads and promotions. To break through the noise, businesses need to be creative with their marketing. Ironically, with everyone starring at their phones and tablets, creating a physical promotion or marketing strategy is exactly what you need to get your brand noticed.
Physical Marketing
The tools we use to connect with customers may have changed, but the key factor is still “connection.” Consumers want to connect with a brand, they want to connect with the experience and the lifestyle that your brand represents. Consumers want a human connection, and nothing makes more authentic connections with consumers than a physical promotion or marketing event.
Physical marketing strategies may include:
- Pop-up events
- In-store promotions and sales
- In-store giveaways
- Outdoor events
- Creative mailing campaigns
- Tradeshows and exhibitions
Design and Print Physical Marketing Materials
If you already have a digital marketing strategy, work with our design team to turn those digital files into physical promotional materials. Your printed marketing materials are going to be a lot more effective if consumers can make a connection between your digital efforts and your in-store promotions.
When you use our services, the cost of a physical marketing strategy can be kept low, without compromising on creativity and the quality of the materials. We can handle everything from graphic design, printing high-quality colorful flyers and posters to custom POP displays and event displays to custom fabricated signs and branding solutions, and much more.
Let’s disrupt the digital marketing takeover and make some noise for your brand!